Sky kunngjør flerårig utvidelse av kringkastingspartnerskapet med Formel 1; Sky Sports vil forbli det eksklusive hjemmet til F1 i Storbritannia og Irland frem til 2029, mens Sky Deutschland og Sky Italia vil beholde rettighetene til 2027 med større eksklusivitet
Sist oppdatert: 30/09/22 11:17
Sky Sports vil forbli det eksklusive hjemmet til Formel 1 i Storbritannia og Irland frem til 2029 etter at Sky utvidet samarbeidet med sporten.
Den flerårige forlengelsen sementerer også Sky som den offisielle kringkasteren av F1 i alle Sky-markeder, med Sky Italia og Sky Deutschland, Østerrike og Sveits som beholder rettighetene til slutten av 2027 med større eksklusivitet.
Som en del av den prisvinnende dekningen vil alle løp, kvalifiserings- og treningsøkter fortsette å være eksklusivt direkte på Sky Sports F1, mens direktesendte hjemmenasjonsløp og høydepunkter fra alle andre løp vil bli delt gratis.
Ultra HD-dekning av hvert løp er også tilgjengelig på Sky Q og Sky Glass.
Stefano Domenicali, president og administrerende direktør for Formel 1, sa: “Vi er utrolig stolte av vårt langsiktige partnerskap med Sky, og vi er glade for å kunngjøre at vi vil fortsette å jobbe sammen til 2029, en veldig viktig forpliktelse fra Sky.
“Siden begynnelsen av forholdet vårt i 2012 har vi begge forsøkt å bringe spenningen, følelsene og dramatikken til Formel 1 til våre tradisjonelle fans samtidig som vi engasjerer nye og mer mangfoldige publikummere.
«Formel 1 har sett en enorm vekst de siste årene, og jeg kan ikke tenke meg en bedre partner for å fortsette å nå våre fans med dedikert, ekspert og dyptgående dekning.
“Sky bringer ikke bare fansen live dekning, men en rekke tilgang bak kulissene og innhold som bringer F1 til live. Vi er enormt spente på fremtiden til partnerskapet og reisen til Formel 1.”
Den nye avtalen – som kommer midt i en spennende 2022-sesong som har slått rekorder med millioner av nye seere – bygger på suksessen til Sky Sports F1 siden lanseringen av kanalen i 2012.
Stephen van Rooyen, konserndirektør og administrerende direktør, Sky UK og Europe, sa: “Hvert løp. Hvert øyeblikk. Hver vri og sving. Alle lever eksklusivt på Sky i årene som kommer!
“Formel 1 fortsetter å slå rekorder på Sky, med millioner flere som ser på enn noen gang før på tvers av våre markeder, drevet av nye yngre og kvinnelige fans, noe som er fantastisk for sporten. Mer enn 80 land vil fortsette å nyte vår analyse og innhold i verdensklasse av en av de mest spennende idrettene i verden.”
Siden den første sendingen av Formel 1 for 10 år siden, har Sky Sports levert omfattende dekning av sporten for seere, av det samme som aldri før i TV-historien. Tidligere i år ble Sky Sports og F1 tildelt en BAFTA for sin dekning av den dramatiske 2021 Abu Dhabi Grand Prix.
Sky Sports F1 vil fortsette å være den eneste dedikerte kanalen for å kringkaste motorsport i hvert av Skys markeder, og kringkasterens beste kommentarer i klassen vil fortsatt være tilgjengelig i over 80 markeder. Som en del av denne avtalen vil Formel 2, Formel 3 og Porsche Super Cup også fortsette å vises på Sky Sports F1.
Gjennom partnerskapet hjelper Skys plattformer Formel 1 med å nå nye målgrupper med sin dekning, med flere kvinner som stiller inn enn noen gang før denne sesongen og med et publikum som er yngre enn tidligere sesonger på tvers av de fleste Sky-markedene.
2022-sesongen har allerede knust seerrekorder, med gjennomsnittlig seertall på 1,7 millioner, opp 60 prosent siden den britiske eksklusive avtalen startet i 2019, med 4,3 millioner nye seere til Sky Sports F1.
Av fem av de mest sette løpene noensinne i Sky Sports F1-historie, har i mellomtiden fire funnet sted i år.
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